Thursday, May 24, 2007

Google Buys Feedburner for $100 Million: Expect more Monetization Options

Google Buys Feedburner for $100 Million: Expect more Monetization Options: "According to TechCrunch, Google has just acquired Feedburner, a web feed management company for $100 million. This was previously a rumor but now has been confirmed by Michael Arrington, who says that the deal mostly involves upfront cash payment by Google.
Interesting news for publishers currently running Feedburner’s advertising program because it’s likely that Google might integrate its Adsense contextual ad network with Feedburner.
Feedburner has a large inventory of publishers currently using their services and it would make sense for Google to tap these current users instead of relaunching or promoting Adsense for Feeds, Google’s RSS advertising program which has been in a perpetual closed beta since 2005.
Current Adsense publishers will also have the option of experimenting with feed based monetization. The integration with Adsense might also result in a lower barrier of entry (subscription level) for publishers.
Not to mention that Google will finally be stepping head-on into the RSS advertising industry by allowing it’s Adwords advertisers to purchase feed-based ad campaigns through Feedburner’s current setup.
It’ll be very interesting to see what changes are made in the near future."

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